I’ve been thinking a lot about video content in the past couple of months. A few years ago I started watching Diggnation (a weekly webcast featuring Digg founder Kevin Rose and Alex Albrecht) and segued that experience into watching Kevin Rose and Tim Ferriss’ later webcast, The Random Show.
I also watched a lot of TED Talks and then (lightning!) discovered the magic of Gary Vaynerchuk. Gary is an excellent example of someone who used the power of video to transform his business, his life, and eventually the lives of countless others. In 2006, he started Wine Library TV, a regular video blog about wine. This made sense because he was the co-owner of a wine retailer called Wine Library and had spent years learning about and buying wine for the store.
Along with his general business prowess, his experiments in video and social media created tidal waves of growth for the company. Like the cool dude he is, Gary picked up a lot of lessons along the way and has since shared them through his books, by speaking at conferences, and now through his own non-wine-related video posts.
Gary’s success in business is inspiring, but what is most inspiring to me is his ability to show his passion, share his ideas, and cause real change through this medium.
I’m not Gary, but we do have a few things in common. I created this fancy venn diagram to prove it:
I might’ve missed a few important things, but you get the general idea. When Gary Vaynerchuk started Wine Library TV, he was pretty much a nobody. Today, Gary is a tried and true influencer in social media, technology, customer service, and of course, wine.
Sometimes influencers are born, but more often than not they make themselves. I wasn’t born much of anything, but I plan to use every opportunity available to make something of myself.
So a few months ago, video started looking like an attractive option to reach a new, broader audience. I wasn’t sure what I wanted to talk about or that I could really speak to any one particular subject. I went back and forth with the idea for so long that I knew I had to start doing *something* with it or it would drive me insane.
From that idea, #mollyinaminute was born. It’s basically a daily vlog (video blog) where I talk about whatever is on my mind when I happen to hit record.
- Get into the habit of posting something every day.
- Get comfortable recording video of myself.
- Get comfortable recording video of myself in front of people I don’t know.
- Interact with people I usually talk to on twitter in new ways.
- Learn more about personal interactions on the web, analytics, and content management.
- Speak concisely (a minute is short)!
So, without further ado, here are the first seven episodes (first full week’s worth) of #mollyinaminute videos. Follow along by following me on twitter, using hashtag #mollyinaminute, or following my YouTube channel. And send questions, comments, ideas, and random thoughts to mollyinaminute at gmail dot com.